What Is YouTube Marketing and Why Is It Important

What Is YouTube Marketing and Why Is It Important

There are a number of ways that you can promote your brand, but if you want to keep up with the younger generation, YouTube is one key method for doing so.

Content creators and businesses alike can leverage YouTube as a marketing platform by creating content that’s not only tailored to their audience, but that’s also relevant to other online efforts to put their brand out there. 

But, that’s easier said than done, of course. Let’s take a look at what YouTube marketing is and why it’s important for growing your brand successfully.

What Is YouTube Marketing?

YouTube marketing is essentially using the YouTube platform to promote businesses, goods, and services. This is done by uploading video’s on a company or business account or by running ads on the platform itself. 

A good YouTube marketing strategy can allow the creator to increase traffic not only to the channel, but also to their main website. It can also help them reach new customers and promote increased product purchases. 

At the same time, YouTube can become a complementary technique to other marketing efforts that a business is conducting. This can make it easier than ever for you to be successful in creating a strong online presence. 

While that all sounds good, however, it can be hard to pinpoint why exactly you should care about YouTube marketing. Let’s take a look at why having a solid YouTube marketing strategy is important.

Why YouTube Marketing Matters

YouTube is not just another video channel. In fact, it’s one of the most visited sites online, and a site with a huge user base that extends worldwide. 

Just the fact that it’s one of the top-visited sites makes it an excellent platform for businesses looking to get their names out there. It allows them to promote their products on a platform where theyre guaranteed a certain amount of traffic and potential. 

Additionally, since the page has a worldwide audience, it gives individuals the opportunity to reach new markets. Or, they can reach customers who might not otherwise find them by conducting local searches. 

But, what are the benefits of launching a YouTube marketing strategy? Let’s take a look at a few advantages of using YouTube for your business and why you should get invested in this platform. 

Benefits of Content Creation on YouTube

There are a number of reasons why businesses can benefit from a YouTube channel. 

For one thing, YouTube is owned by Google, and is intricately connected with the Google algorithm. If you’ve ever searched for something online and noticed that YouTube videos appear first, there’s a reason for that—Google wants to promote its own page (YouTube) before promoting other pages. 

As a result, those businesses with an active and growing YouTube presence who are looking to appear at the top of SERPs are more likely to be successful. Not only can their page appear in text results, but it can also appear in video results. 

This increases the chance that potential customers will find them. 

Another benefit of YouTube is its strong conversion rates. You see, almost 70% of platform users say that YouTube helped them decide to make a purchase. 

Businesses with a presence on the platform can greatly increase their chance of convincing customers to buy from them if they have convincing, valuable videos on the platform.

If you’re ready to take advantage of the platform, you’ll need to launch your own YouTube account. Next, let’s look at how to be successful on the website.

How to Be Successful on YouTube

Many businesses make the mistake of thinking all they need to do to be successful on YouTube is to create an account. However, being successful on YouTube is a lot more nuanced than that.

Let’s take a look at a few key tips for how to be successful on YouTube.

1. Creating Strong SEO Strategies

Once you are clear about the product you want to promote, whether it is your own brand or that of a client that you have obtained, you’ve got to start optimizing your videos using SEO. SEO, or search engine optimization, works similarly on YouTube as it does on Google. 

The idea is to tweak your videos to make them more likely to appear in YouTube search results. This is done by:

  • Researching the keywords that users use when searching for your product.
  • Including that keyword in the title of your video.
  • Including a video description with keywords
  • Including tags using the keywords.
  • Responding to comments
  • Add a link to your company’s blog page in the video description and always encourage your viewers to subscribe to the channel.

Although these aren’t the only ways to increase your chances of succeeding on YouTube, they can certainly be beneficial. 

2. Using Available Tools

Another major part of creating a strong YouTube strategy is to use tools. Tools help you improve your account and your channel, and increase the likelihood that you’ll be successful. 

A few tools that you can use include: 

  • Keywordtool: Keywordtool helps you determine which keywords to focus your videos around. You can refine these searches by demographic, location, and a number of other factors.
  • Adobe Premiere: Adobe Premiere Pro is one of the most used and functional video editing tools for Mac and Windows. This tool helps you create engaging, professional, and high quality videos that attract users to your channel
  • TubeBudde: This is one of YouTube’s certified tools, which allow you to improve your SEO, your tags and keywords, also promote your videos, view statistics, and even spy on competitors. 

Remember, there are tons of other tools out there that can also make a big difference in your marketing strategy. Make sure to do some research into which tools could help you grow your channel. 

3. Be Consistent

No matter how much you optimize your videos or how many tools you use on your channel, one major part of creating a successful YouTube account involves consistency. Consistency is important for two reasons.

For one thing, consistency shows your users and the algorithm that you care about what you’re doing. It helps keep your viewers engaged with your channel, and makes it more likely that you’ll get consistent subscribers. 

Additionally, consistency is important because it increases the amount of content on your channel. The more content that’s on your channel, the more likely you are to appear in search results. 

YouTube Marketing is Part of Building a Strong Digital Strategy

Having a YouTube account can be a critical part of creating a solid online presence. Not only does it provide you with more ways to get yourself seen by customers, but it also opens you up to new markets. 

What’s more, with the platform’s intricate connection to Google SERPs, you’ve got a much higher probability of getting your business seen online. 

Are you interested in creating a full stack marketing strategy? Contact CJ Content Co and learn more about how to leverage YouTube and other online resources to benefit your brand.

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