You may have a great website, but is it doing all it can for your business? If you’re not using a blog, you’re missing out on a big opportunity to engage with your customers and grow your brand.
Regularly posting high-quality blogs on your website can be a useful way to increase your brand’s credibility and visibility. Furthermore, blogs can help you stay ahead of your competitors, attracting potential clients.
Creating blogs is also a good way to work on your SEO strategy. This helps build rapport with web visitors you can convert to become your target audience.
In this post, we’ll discuss why every business should have a blog and give you some tips on getting started. So read on to learn more!
1. Create Engaging Interactions
Blogs are the main vehicle for creating engaging discussions among web visitors. They delve deeper into areas of your business you know your potential customers will ask questions about.
Moreover, blogs also serve as two-way conversations between the brand and your audience. They allow interaction with your business by providing feedback and comments.
Blog posts also provide easy access to your brand’s social media accounts. That way, your audience will find it easier to locate you and get to know your brand through the content you post outside your website.
2. Boost Website Traffic and Generate Leads
Yes, blogs can help improve your website’s ROI. But did you know the content you post can also help boost your site’s traffic?
Updating your blog posts with fresh content, relevant keywords, and good SEO can help you rank better in search engines. And when you rank higher than your competitors, your website will be more likely to get more clicks.
In addition, when your website is getting traffic, you have the potential to convert them into leads. You can do this by consistently adding a CTA towards the end of your blog post.
Good Call-To-Action Options
The best way to end your blogs is with a bang! And one way to do this is to include enticing call-to-action phrases towards the end. CTAs involve your audiences and allow them to take certain actions that can benefit your brand.
Because blogging is an effective medium for meeting your marketing goals, there are various directions your CTAs can lead to. Here are the top examples:
Encourage Comments
An effective way to make your blog community-building is by inviting visitors to share their thoughts through commenting. Doing this engages and interests them, creating a good discussion where healthy interaction can happen.
Increase Your Blog Subscribers
Converting your audiences into blog subscribers allows you to deliver your new blog posts straight to their emails. This can help increase your views, shares, leads, and comments.
While this is a common CTA most websites have probably done, your brand can still be unique by creating a catchy subscribe button at the end of each blog post.
Place Inquiries
Let’s face it: it’s no surprise that your readers will not immediately make a purchase when they land on your page. According to studies, approximately 96% of first-time web visitors to a certain website don’t aim to buy anything.
However, CTAs can help generate leads and allow your brand to remain in contact with your prospects until they decide to purchase. You can include free consultations or make a custom quote valuable to your visitors.
Linking To Other Blogs
Most of the time, your visitors would like to learn more about your brand after reading one blog. And the best way to allow this is to provide links to your other relevant content.
Doing this is a good way for readers to understand the aim of your business, especially when promoting products.
3. Build Brand Authority
Updated blog posts can potentially answer common questions of readers about your brand. They can also serve as a great way to discuss important industry trends and other helpful information about topics relevant to your brand.
And when your customers view your blogs as important information they can gain value with, they may start doing business with you. This makes your brand one step ahead of your competitors.
Moreover, including inbound links to your unique content is also a good opportunity to boost website traffic. When readers sense that you master what your business is about, your brand’s reputation improves.
Publishing unique blog posts with linking can drive more views and create engagement. Discussions can also increase your reputation and overall standing.
This eventually builds your brand authority, making you rank better on search engines. Ultimately, posting updated blogs with quality content can convert your business into becoming a leader in your niche.
4. Community Building and Establishing Relationships
Through appealing and engaging CTAs at the end of your blog posts, you are creating a channel where discussions with consumers can happen. This encourages community building and establishing healthy relationships your brand can enjoy.
Asking readers to leave comments on your blogs should not end there. Your job is to continue the communication by interacting with them. Responding to these comments can help build consumers’ trust and gain insights into what exactly they are looking for.
Moreover, blog commenting can also help improve your brand’s public confidence, building an overall approachable and favorable image.
Because your brand has a human image too. And responding to readers’ comments helps create a more personal relationship. It also helps create a face behind your brand’s logo.
5. Utilize Keyword Relevancy
By now, you should know how relevant blogs are in strategizing your SEO. Fresh content can also help improve your site’s keyword relevancy.
With each blog you publish, you have the opportunity to reinforce or reuse existing keywords and optimize them. Moreover, you can also use your blogs to introduce new keywords relevant to your business.
Yes, your brand can establish good keyword relevancy through products and services. However, updated blog posts can add and improve upon that, opening more opportunities for your site to grow.
6. Level Up Social Media Efforts
Creating fresh blog posts on your site is easy for your content to be linked out and shared on various social media platforms. These include Facebook, Twitter, and even Youtube.
Your social shares will likely increase as long as you create original content valuable to your target audience. Moreover, content shared from your brand’s blog will more likely point the readers directly to your website.
Accessible social sharing buttons in your blog allow visitors to easily share them on their social media platforms. This turns your readers into your guerilla marketing team.
7. Generate Long-Term Effective Results
If you think posting an optimized blog and boosting your website’s traffic ends there, you’ve got it wrong. Thanks to your published content, your page ranks well in search engines, attracting new readers.
Moreover, posting regular substantial blogs boosts traffic, even from your older posts. This provides a good amount of return on the hours you spend creating original content.
Blogs Can Make or Break Your Brand’s Success
It’s no secret that businesses must have an online presence to stay ahead of the curve. And regularly posting a high-quality blog on your website is one of the best ways to achieve this.
Not only does blogging help increase your brand’s credibility and visibility. It can also attract potential clients interested in what you have to say.
If you need SEO-driven content writing services for your brand, CJ Content Co might be the company you need. Contact them today to learn more.