Starting a business and establishing its presence online is one thing. But creating compelling blogs to connect with your audience is another. You should know how much blogs can boost your brand visibility online even when you’re not a blogger.
Business owners create blogs to widen their audience reach, rank higher on search engines, and boost website traffic.
When you want to begin writing your business blog posts, we’ve got you covered. Let’s talk about tips and tricks on how to start a successful blog that can help build your credibility online.
Understand Your Target Audience
Let’s face it. You won’t be able to create a successful blog that resonates with your audience if you don’t understand them.
It’s basically the key to knowing what they want and their pain points. And when you know what they want, it’s easier for your brand to create blogs that will cater to them.
This is also the stage when creating buyer personas becomes essential. Buyer personas help you understand your prospects better. And if you know the interest of your audience, you know what certain topics to publish with your blog posts.
When you understand your audience, you know what they need. This lets you become more confident in creating engaging blog posts that can establish a connection with them.
Determine The Topics You Want to Include
When you understand your audience, it helps you determine the topics to include in your blogs. It’s best to choose those which resonate with what your brand offers and what your target niche is.
You can try asking yourself the following questions. These make deciding what topics are best to write about easier:
1. Will this topic connect with my audience?
2. Do I understand the topic well to write about it?
3. Is it relevant? Will it center on the products or services my brand offers?
Know What Your Brand Values Are
A good blog post should also start with knowing your values. Why are you writing your blog? What do you want your readers to know after reading your posts?
These questions are essential when planning for blog content and topics. 82% of prospective consumers feel more confident about a brand with valuable content.
Unless your blogs are valuable, your audience won’t spend their time checking out your posts. And because blogs are part of your digital marketing, you must give them something first. This makes it easier to receive their trust.
To receive something from your audience, you have to write content that does not offer self-promotion. Relate your values to what your brand offers, and create a blog out of it.
When your audience feels they are getting unique advice from your blogs, they will keep coming back for more.
Check Your Competition
Checking out your competition is a way for you to get inspiration, especially when the competitor is well-established.
You can try looking for popular and highly-reviewed blogs. This helps you learn about the competition’s strategy and execution. It also lets you understand how their websites became credible.
Looking at your competition’s blogs does not mean you’ll copy them. You just want a better insight into what your potential audience wants to see in a high-quality blog. When checking out other blogs, look at these angles:
- Visuals – the color palette, theme, and branding
- Copywriting – the writing style and tone
- Topic: the subject matters that got the most interaction by the competition’s readers
Know The Tone and Voice You Want
Your blogs will stand out when they have a consistent tone and voice. And there are several ways you can establish what you want, such as:
- Industry insights
- How-to guides
- Tips and hacks
- Research studies
When your blogs have a consistent writing style and tone, it’s easier for your content to be authoritative and effective. And it’s always better when your chosen tone reflects your brand’s overall voice.
Another helpful tip: always include your brand in the visuals that come in your blogs. You can feature its logos, colors, and products in the videos and photos you use.
This makes your content stand out because it’s unique and exclusive. It also gives you the potential for your visuals to rank in image searches.
Perform Keyword Research
Doing keyword research lets your brand know your audience’s relevant questions. It also helps you understand essential metrics. These affect how frequently readers click on your blogs.
Doing keyword research also helps you know your audience’s intent. Another tip you can try is searching for your target keyword on search engines. This allows you to check what your competitors have to say.
When you know the best keywords to include in your blogs, you make your content SEO-driven. And this helps your website rank higher on search engines.
And finally, when you have established:
- your brand values
- what your audience wants
- topics you plan to write about
- Keywords to include
Creating outlines is the final step. We know how overwhelming it can get to start your first blog. You fear that it won’t be as successful as your competitors are. And all the information you want to include can make you feel all over the place.
The ideal thing to do is to organize all your information by creating an outline. The outline helps you arrange the points you want to include in the proper order. Your outline can be in the form of lists and sections, whatever is appropriate for the blog you’ll be writing.
Establishing an outline before getting into writing your blog also helps you search and list all the references you need. It allows you to check whether the blog aligns with your brand values and your goal in writing.
It Starts With You
Creating a successful blog always starts with the face behind the brand, and that’s you. The process slowly becomes easier when you understand your audience and know what you need to write about.
Follow the tips we have shared, and you’re one step closer to establishing a better brand presence online. And if you need help writing compelling and engaging blogs, CJ Content Co is what you need. Contact us today for more information.